So I just took a peek at Marvel's July solicits and I was impressed (saddened) by how long it took me to scroll down to the last title. So much so that I did a little addition. Now please note I may not be the best at adding things at 6 AM with almost 100mgs of morphine and only one half cup of coffee in the system, so please note that I may be off by one or maybe even two titles. I make no factual statement that these numbers are accurate ... but they are pretty close if not
Marvel (again, according to my drug laden, coffee deficient mind) is putting out about 71 regular titles in July. Now that is not the total number of titles they are releasing for that month, but let's just stay with the number for a minute before moving on to the slightly higher number. Think about that 71. And just to reiterate that is just their regular, no frills, hero only titles. That equates to just under 18 titles a week, just for those titles. And that is if they separate them equally.
Now at $4 a pop for a single Marvel comic, that is obviously leading to the cannibalizing of their own titles. I mean hey, if you have 9 or 10 Spider related titles are some of them not gonna suffer? If you put out two Iron Man titles a month, is it any wonder that great titles like Weirdworld can't be supported.
You know your audience Marvel. You know people are not going to stop buying the main titles, that's why you have 45* Avengers titles (* exaggeration for point), so you know books like Red Wolf, that do find a small audience, will not last because you throw so much competition for the dollar out against it. Then just to make matters worse for those low selling, yet often times much better titles, you throw out another event to eat into their already low sales even further. I understand that you are trying to overshadow the competition by having more of your pictures on the wall, but you are also just destroying any chance for some good titles to have a remote chance at surviving. I just don't understand the business model of self destruction by supersaturation.
Maybe it is just that you want to employ some artists and writers for 6 to 8 months? Maybe
Okay back to the numbers. Like I said, Marvel is pushing 71 titles out in July. But that is not including the ten True Belivers titles that only cost a little bit and are reprints. but if you add in the:
8 - Civil War titles (main and tie-ins)
5 - Star Wars titles
5 - All ages/kids titles
1 - Mark Millar Icon title
1 - S. King Darktower title ... suddenly you are up to 91 titles all trying to find a home. 23 titles a week. And if you choose to include those True Believers ... for those even worse at math than myself, that is 101 titles in July ... is that the highest they have published in a month? That is the main reason for this post. I just wanted to ask that question and ended up getting sidetracked.
However, I am honestly shocked that any creator is using Marvel's ICON line. Other than Bendis that is who is almost head of Marvel now
Also, I have no idea how many titles DC is pushing out when all is said and done with their Rebirth thing, but I honestly fear for the same thing happening to them, as far as cannibalizing, with them doing bi-weekly shipping on most of their top titles. I mean, that is just not a good thing, in my eyes. But who knows, maybe it will work with that $2.99 price tag, but ...