Here's the skinny from Marvel.com:
http://marvel.com/news/story/14939/joe_quesada_not_going_anywhereJoe Quesada: Not Going Anywhere
We sat down with Joe Quesada to discuss his 10 years as Marvel EIC, his role as CCO and the state of all things Marvel.
Posted Jan 5, 2011 3:00 pm
Updated Jan 5, 2011 5:39 pm
By Ryan Penagos
Yesterday's news that Executive Editor - VP Axel Alonso was promoted to the role of Marvel Comics Editor-in-Chief took the industry by storm--and surprise. Fans far and wide welcomed Axel with open arms and minds, but the big question has been "What's going to happen to Joe Quesada?"
Joe Quesada: Not Going Anywhere
Quesada, the superstar artist turned Marvel Knights shepherd who took over the reins of Marvel Comics Editor-in-Chief over a decade ago, may be passing the EIC baton, but he's not going anywhere. In 2010, Quesada stepped up to the role of Chief Creative Officer, a position tasks him with overseeing the creative aspects of the Marvel characters and brand in all mediums. Who better to make sure the representations of Marvel characters remain true across movies, cartoons, live-action TV shows and comics than the man who helped usher in the current Marvel Comics' creative renaissance?
But with these new responsibilities, Quesada's available time for EIC duties has shrunk. Now with the mantle of Editor-in-Chief passed to Alonso, Quesada can fully dedicate himself to being CCO. What does that mean for Marvel, for the fans and for you? We sat down with Quesada to talk about his reign as EIC, his job as CCO, his history, the future and so much more.
Marvel.com: What are your favorite moments and memories as Editor-in-Chief?
Joe Quesada: There [are] tons of favorite moments and it’s hard to pick out any single one, but I think my favorite thing as Editor-in-Chief has just been all the incredible people that I’ve met. I’ve made some really, really good friends over these years, from staff members to freelancers—that’s been the real joy of the job. The fans have been incredible. That’s always been the joy of this job. I think second to that would be discovering new talent and watching those guys flourish. That’s always been a lot of fun and made me feel really good when we’ve been able to find that one person, put them through their paces, given them some career guidance and watch them become stars.
Marvel.com: Who are some guys that you would pinpoint in that regard?
Joe Quesada: There’s no greater example than a guy like Brian Bendis, having Brian come to Marvel from the [independent] ranks and watching him flourish. Even guys who have been working for other companies, who have been struggling or not getting much notoriety—bringing them here and seeing them explode in the Marvel stable, that’s always a great feeling. It’s a long list of people [and] that really makes the job worthwhile.
Marvel.com: What is your proudest achievement as far as what Marvel has accomplished under your reign?
Joe Quesada: I’ll give you the long answer to your short question. When I was reintroduced to reading comics around 25-26, I remember the first comics I read were [The Dark Knight Returns] and Watchmen. I’m a big believer in role modeling, setting goals for yourself and shooting for those goals, shooting for the moon. So when I broke into comics, the goal became not only did I want to be a writer, not only did I want to be an artist, but someday I wanted to do something as great as Dark Knight or Watchmen—that was the goal. I think a lot of creators have that when they start; they find that one book and say, “someday I want to create something that’s just like that.” That’s the path I tried to follow.
Now nobody, myself included, has ever really had that kind of story that has redefined the genre like those two books. But when I look back at my 10 years at Marvel and everything we’ve accomplished, from Chapter 11 [bankruptcy] to now where we’re part of the Disney family; now that we’re a movie studio, a television studio, and animation studio; we’ve got all these things going on—when I look back on that, I look back on that as my Watchmen. That’s what I hope I’ve left behind as a good thing. It wasn’t a book, but it was certainly a period of time for me that I will remember very, very fondly. And when I look back at [my] early days at Marvel—in my cabinet here, I still have the very first catalogue from September of [1998] when the first Daredevil comic was solicited from Marvel Knights, and I look back at what we were putting out, how few titles we were putting out, how few top notch creators we had, to where we are today and it’s a big change. I mean hell—we didn’t even have a digital division!
Marvel.com: What’s a day in the life of the Chief Creative Officer like?
Joe Quesada: It’s actually not much different from being the [Editor-in-Chief], except it’s a lot more stuff, and [that is] one of the reasons I eventually had to give away the chair of the E-i-C. Every day is really different, which is really fantastic for me because I get bored very quickly. This morning I woke up, I worked on a couple of “Ultimate Spider-Man” scripts, making notes for those, making plans for my trip to [Los Angeles] in two weeks where I’ll be watching a screening of “Thor” and dealing with some other “Avengers” movie-related things. Every day is a completely different day and there’s different stuff that comes by my desk. I can’t even tell you what Wednesday or Thursday is going to be like. It’s literally a matter of who e-mails me first and that’s what I’ve got to get to next.
But I’m involved in all creative aspects of Marvel. How that differs from being E-i-C is a subtle change, but a big change; [as] E-i-C I used to have to worry about CAPTAIN AMERICA coming across my desk today, then tomorrow it will be IRON MAN, then the next day it will be DEADPOOL, oh and we’ve got a big event coming up—we’ve got three big events coming up—and talent’s visiting tomorrow; so every day was different in that respect as well. Today now as CCO, I can only handle so much of the publishing stuff. I’m spread too thin so I had to relinquish some of the responsibilities there. I’ll still be involved in publishing to some extent; probably to the same extent I’m involved in animation, television and movies.
Marvel.com: How involved do you get and will you continue to get in all these properties, specifically comics?
Joe Quesada: Pretty involved. It’s the same level of involvement I had as Editor-in-Chief where, if you were privy to our big story meetings, we sit there and hammer out story—and I never ran editorial or used my position in a ham-fisted manner. There’s only one [time] I’ve ever said “It’s my way or the highway” and that [was] cigarette smoking; I just didn’t want any of it in the books. But aside from that, everything is really run through collaboration and through committee, and I’ve relied very heavily on my senior editors, in particular Tom Brevoort and Axel Alonso. We would collaborate with editorial and our creators to come up with the best product. It’s the same thing.
Take animation for example: We’re working feverishly now on this incredible “Ultimate Spider-Man” cartoon, which is just going to knock people’s socks off. We sit there in a room full of writers, very much like our creative summits [for comics] and we hammer out stories. It’s me, Brian Bendis, Jeph Loeb, the Men of Action, Paul Dini, and we’re sitting there batting around ideas and it’s really no different than putting together a comic book. The only difference is that instead of dealing with 22 pages, you’re dealing with 22 to 24 minutes. So that doesn’t change, it’s the same process. Same thing now as we’re trying to develop television ideas, batting around ideas for shows and projects. It’s all collaborative. There’s nobody who says “It’s that project or nothing at all.” It’s the same thing when we work with [Marvel Studios]. As we [developed] “Thor” from inception of idea to outline to screenplay and now becoming a fully-realized movie—we’re sitting at a screening in about 10 days, and at that screening we’ll do exactly what we do when we look at an almost finished outline for a big Marvel crossover where we’ll sit there and say “that’s working, that’s not working, how about this” and throw around ideas and try to get it into the best possible shape it can be before it hits the eyeballs of fans everywhere.
Marvel.com: Do you get to draw at all anymore?
Joe Quesada: I’m still drawing here and there. I have no more or less time than I did when I was E-i-C. That hasn’t changed at all. Whether I have the time or not I try to force myself to do at least a cover a month, maybe two or three a month if the time is allotted. Right now I’m actually working on a piece for Hasbro. For the last few years I’ve done a couple of Hasbro toy packages, so they’re giving me an opportunity to do another couple package designs, and that’s fun; getting to draw Marvel characters that appear on toys is always cool. I need to keep drawing. It’s important to me to keep my hand involved because I feel like if I stop, I’m going to lose touch with everything, and I just don’t want that to happen.
Marvel.com: Jumping back, what was it like for you to be named E-i-C?
Joe Quesada: It was a complete and utter shock, because I was not an insider. When Marvel was looking for an E-i-C, you were certain it was going to be somebody from the inside. As it turned out, I was lucky and blessed enough that Bill Jemas was crazy enough to give it to me. I remember when he offered me the job I took two weeks to think about it, did a lot of soul searching and discussed it with my wife—“Is this the job I want? Is this where I want to go?”—I wasn’t sure. I knew I wanted to do something in comics that would hopefully control the destiny of the industry in some way shape or form, but I wasn’t sure of Marvel as a company; it was new ownership and I wasn’t sure who these guys were or where they were going. All I knew was that what happened in the past wasn’t great. It was really my wife (Nanci) who said, “Look, you know you want this job, you know you can do it, go for it. At the end of the day, the industry is either going to live or die by what Marvel does, and if Marvel goes under, there’s no industry anyway, so you might as well give it a shot and see what you can do.” So I said yes and started to take the bull by the horns.
Marvel.com: What does Nanci say now about all these changes and with you becoming CCO?
Joe Quesada: My wife is very, very funny in that sense; she’s very cut and dry. She sees how hard I work every day, so it doesn’t matter at the end of the day. It’s kind of bittersweet, I have to admit; Editor-in-Chief of Marvel Comics is a great title to have on a business card because it’s the title Stan Lee had—then Stan Lee went out to L.A. and did Marvel L.A. stuff. I’m not leaving for L.A.—I will be in L.A. a lot, but I am not leaving for L.A. I will still be landlocked in New York, as I like it. But we’re cool with it, because again, nothing changes; I’ve been doing the CCO job now for a year, so the only thing that changes now is I have a shorter title on my business card.
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